Katie Walls McPherson in

Katie Walls McPherson

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Head of Demand Generation at C1
📍 United States

Katie is the Head of Demand Generation and Partner Marketing at C1, specializing in developing comprehensive strategies to drive pipeline growth. A graduate of Auburn University, her background includes extensive experience in channel marketing with 8x8 and TD Synnex. Colleagues consistently describe her as a collaborative team player and organized professional.

She received the "Friend of Sales" award while at 8x8 for her significant contributions and performance impacting the sales organization.

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Experience
18 Years
Current Role
Head of Demand Generation
Job Level
Mid-senior
Location
United States
Personality Overview

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Communication Style
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Priorities

Topics Katie cares about

Partner & Channel Marketing
Her career at C1, 8x8, and TD Synnex has consistently focused on developing strategic marketing programs and campaigns with distribution, wholesale, and alliance partners.
Demand Generation Strategy
Her current role involves developing and executing multi-channel demand generation strategies, leading a high-performing team, and fostering a data-driven culture to optimize campaigns.
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Career

Work history

4-2025
Head of Demand Generation
C1
2-2024 - 3-2025
Director of Field and Partner Marketing
C1
2-2022 - 2-2024
Director, NA Channel Marketing
8x8
4-2018 - 2-2022
Sr. Marketing Manager | Distribution and Alliance Channels
8x8
3-2016 - 3-2018
Sr. Program Manager, CLOUDSolv
SYNNEX
In the press

Media appearances

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Education
2018 - 2018
Certificate in Channel Marketing
The Channel Institute
2001 - 2005
Bachelor of Science in Business Administration
Auburn University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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