Katie Walls McPherson

Commander
DISC Type : D

Head of Demand Generation at C1

United States

Overview

Katie is the Head of Demand Generation and Partner Marketing at C1, specializing in developing comprehensive strategies to drive pipeline growth. A graduate of Auburn University, her background includes extensive experience in channel marketing with 8x8 and TD Synnex. Colleagues consistently describe her as a collaborative team player and organized professional.


She received the "Friend of Sales" award while at 8x8 for her significant contributions and performance impacting the sales organization.

Personality Overview

Very Quick

Decisive

Impact-Driven

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Partner & Channel Marketing
Her career at C1, 8x8, and TD Synnex has consistently focused on developing strategic marketing programs and campaigns with distribution, wholesale, and alliance partners.
Demand Generation Strategy
Her current role involves developing and executing multi-channel demand generation strategies, leading a high-performing team, and fostering a data-driven culture to optimize campaigns.
K12 Education Technology
Her recent activity highlights promoting technology solutions for the K-12 education sector, featuring partners like HPE, Dell, Cisco, and Verkada at education conferences.

Media Appearances

Katie has no verified media appearances

Work History

4-2025
Head of Demand Generation at C1
2-2024 - 3-2025
Director of Field and Partner Marketing at C1
2-2022 - 2-2024
Director, NA Channel Marketing at 8x8
4-2018 - 2-2022
Sr. Marketing Manager | Distribution and Alliance Channels at 8x8
3-2016 - 3-2018
Sr. Program Manager, CLOUDSolv at SYNNEX

Education

2018 - 2018
Certificate in Channel Marketing from The Channel Institute
2001 - 2005
Bachelor of Science in Business Administration from Auburn University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Mid-senior Designation : Head of Demand Generation at C1
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katie take some risk or not?

  • The risks don’t matter much to them.

You And Katie

Personality Compatibility


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