Katrina Lateef

Planner
DISC Type : Sc

Vice President, Sales Strategy & Operations at PurposeBuilt Brands

Mooresville, North Carolina, United States

Overview

Katrina has no verified overview

Personality Overview

Deliberate

Slower Adopter

Overcautious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

4-2022
Vice President, Sales Strategy & Operations at PurposeBuilt Brands
8-2020 - 5-2022
Director - Customer Planning at Newell Brands
7-2013 - 7-2020
Sr. Manager - Trade Strategy at Newell Brands
8-1998 - 6-2013
Trade Marketing at Newell Brands
Logistics and Channel Manager at Rubbermaid Home Products

Education

Katrina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : Mooresville, North Carolina, United States Job Level : Senior Designation : Vice President, Sales Strategy & Operations at PurposeBuilt Brands
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Katrina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Katrina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Katrina

Personality Compatibility


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