Kerra McKinnie FCIM

Questioner
DISC Type : c

Head of Growth at ScottishPower

Greater Edinburgh Area, United Kingdom

Overview

Kerra McKinnie is a strategic marketing leader and the Head of Growth at ScottishPower. A Fellow of the Chartered Institute of Marketing, she has delivered impactful campaigns for major Scottish initiatives and brands across finance, logistics, and retail. Colleagues describe her as strategic, proactive, and having a great "Just Do" attitude.

Outside of her primary career, Kerra is deeply passionate about advancing womens football. She serves as a Non-Executive Commercial Director on the board of Scottish Womens Football and has a long history of supporting the sport, even in previous corporate roles. She also advocates for youth employment opportunities.

Unique fact: She directed the marketing and communications functions for two major national initiatives: the Scottish National Investment Bank and Scotlands deposit return scheme.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Growth Leadership
Her current role as Head of Growth at ScottishPower demonstrates her focus on driving business expansion and strategic development.
Women's Football
She is the Non-Executive Commercial Director for Scottish Women's Football and has consistently advocated for the women's game throughout her career.
Purpose-Driven Initiatives
She led marketing for two major purpose-driven organizations: the Scottish National Investment Bank and Circularity Scotland, which managed the national deposit return scheme.

Media Appearances

Kerra has no verified media appearances

Work History

1-2026
Head of Growth at ScottishPower
1-2023 - 1-2026
Founder / Director at CLAN Consulting
6-2021 - 1-2023
Director - Marketing and Communications at Scottish National Investment Bank
1-2021 - 2-2026
Non Executive Director at Scottish Women's Football
1-2014 - 2-2021
Director of Marketing and Customer Operations at Scottish Building Society

Education

BA Hons 2.1 from University of Strathclyde
Digital Marketing for Business from Glasgow Kelvin College

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Head of Growth at ScottishPower
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Insights For Selling To Kerra

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerra is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kerra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kerra move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kerra take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kerra

Personality Compatibility


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