Kerra McKinnie is a strategic marketing leader and the Head of Growth at ScottishPower. A Fellow of the Chartered Institute of Marketing, she has delivered impactful campaigns for major Scottish initiatives and brands across finance, logistics, and retail. Colleagues describe her as strategic, proactive, and having a great "Just Do" attitude.
Outside of her primary career, Kerra is deeply passionate about advancing womens football. She serves as a Non-Executive Commercial Director on the board of Scottish Womens Football and has a long history of supporting the sport, even in previous corporate roles. She also advocates for youth employment opportunities.
Unique fact: She directed the marketing and communications functions for two major national initiatives: the Scottish National Investment Bank and Scotlands deposit return scheme.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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