Kirk Kusick

Sharpshooter
DISC Type : DC

Business Development Manager at Hall Render

Milwaukee, Wisconsin, United States

Overview

Kirk Kusick is a Business Development Manager at Hall Render with over 20 years of marketing experience in the legal and engineering sectors. He specializes in strategic growth and market positioning for the healthcare industry and holds certifications in Google Analytics and Keyword Research.

He co-authored an article on the financial and sustainable opportunities presented by renewable natural gas, showcasing his expertise in a former industry.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Professional Services Marketing
He has over 20 years of experience guiding law, engineering, and consulting firms in business development, marketing, and strategic growth.
Healthcare Legal Services
His current role is focused on positioning and promoting legal services specifically for the health care industry at Hall Render.
Renewable Energy
Previously managed marketing for an engineering group focused on renewables and co-authored a publication on renewable natural gas.

Media Appearances

Kirk has no verified media appearances

Work History

5-2025
Business Development Manager at Hall Render
6-2022 - 5-2025
Marketing Manager at Mead & Hunt
11-2020 - 6-2022
Marketing Manager at Symbiont, A Mead & Hunt Company
10-2015 - 2019
Business Development Manager at Foley & Lardner LLP
12-2013 - 10-2015
Senior Manager of Marketing & Business Development at Michael Best & Friedrich LLP

Education

Bachelor of Arts (B.A.) from University of Wisconsin-Milwaukee
Advanced Technical Certificate in Desktop Publishing from Waukesha County Technical College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Milwaukee, Wisconsin, United States Job Level : Middle Designation : Business Development Manager at Hall Render
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Insights For Selling To Kirk

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirk is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kirk

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kirk move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kirk take some risk or not?

  • The risks don’t matter much to them.

You And Kirk

Personality Compatibility


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