🤝 Kyle Lynch 🤝

Questioner
DISC Type : c

Partner at Everise

Toronto, Ontario, Canada

Overview

Kyle is a Partner at Everise, where he specializes in connecting culture and commerce through strategic corporate partnerships. With a background in Music Industry Arts, his career is rooted in the music and live events industry. People who have worked with him describe him as passionate, creative, and determined.

Continuously curious and optimistic, Kyle is passionate about the space where music and marketing intersect. He thrives on working on projects he cares about with people he admires. Outside of his professional life, he has pursued a formal education in wine appreciation.

Unique fact: Kyle holds a "Level 1: Wine Foundation" certification.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Corporate Partnerships
His entire career, from Republic Live to Everise, has focused on building sponsorships and strategic partnerships for live events and cultural properties.
Music & Marketing
His education is in Music Industry Arts and his professional life is dedicated to supporting the space between music and marketing, particularly for festivals like Boots & Hearts.
Live Events
He has extensive experience with major festivals, including the award-winning Boots & Hearts, and is now bringing partnership opportunities for Just For Laughs to the market.

Media Appearances

🤝 has no verified media appearances

Work History

11-2022
Partner at Everise
9-2017 - 11-2022
Director, Corporate Partnerships at Republic Live Inc
1-2017 - 9-2017
Associate Director, Sponsorships & Strategic Partnerships at Republic Live Inc
12-2014 - 12-2016
Manager, Sponsorships & Strategic Partnerships at Republic Live Inc
10-2010 - 11-2014
Marketing Manager - Labatt (Account Manager, Field Manager, Coordinator) at Mosaic Sales Solutions

Education

Education details unavailable from altMBA
Music Industry Arts from Fanshawe College

More Information

Social Presence :

Prographics :

Exp : 22 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Partner at Everise
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Insights For Selling To 🤝 Kyle

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 🤝 Kyle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from 🤝 Kyle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will 🤝 Kyle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can 🤝 Kyle take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And 🤝 Kyle

Personality Compatibility


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