Laura Lau

Evaluator
DISC Type : dsc

Account Executive at GoTo

Cleveland, Ohio, United States

Overview

As an Account Executive at GoTo, she focuses on empowering organizations with efficient remote work solutions. Her background includes sales in the aerospace manufacturing sector with Precision Castparts and as a Healthcare Solutions Executive at Ricoh, showcasing a versatile sales career. She attended Cleveland State University.

She is passionate about technological innovations that can create positive experiences, especially for children in hospitals. Her professional interests extend to major aerospace and technology corporations such as Lockheed Martin and Honeywell Aerospace Technologies.

She is a strong advocate for using animation-based imagery to improve the hospital experience for the youngest patients.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Remote Work Solutions
Her current role at GoTo is centered on providing tools that empower organizations and drive efficiency in a work-from-anywhere world.
Aerospace Industry
Previously worked as a Sales Account Manager for Precision Castparts and maintains an interest in industry leaders like Lockheed Martin and Honeywell.
Healthcare Innovation
Based on her previous role as a Healthcare Solutions Executive and her expressed passion for using technology to improve experiences for pediatric patients.

Media Appearances

Laura has no verified media appearances

Work History

1-2022
Account Executive at GoTo
5-2019 - 2-2022
Sales Account Manager at Precision Castparts
12-2018 - 5-2019
Enterprise Services Specialist at Ricoh USA, Inc.
3-2014 - 11-2018
Healthcare Solutions Executive at Ricoh USA, Inc.
8-2009 - 3-2014
Sales Executive at MICROS Systems Inc

Education

Education details unavailable from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Cleveland, Ohio, United States Job Level : N/A Designation : Account Executive at GoTo

Interested in

Health & Outdoor

Inspiring Connections Outdoors

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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laura

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laura take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laura

Personality Compatibility


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