Layla Bakker

Questioner
DISC Type : c

Group Head of Legal - Competition Law & Regulatory at Tesco

London, England, United Kingdom

Overview

Layla has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Layla has no verified topics they care about

Media Appearances

Layla has no verified media appearances

Work History

10-2023
Group Head of Legal - Competition Law & Regulatory at Tesco
10-2023 - 3-2025
Group Head of Legal - Competition Law, Regulatory & Business Integrity at Tesco
10-2022 - 10-2023
Senior Legal Counsel, Competition Law & Regulatory at Tesco
6-2021 - 7-2024
Race & Ethnicity Network - Steering Committee, PR & Communication Lead at Tesco
4-2020 - 10-2022
Competition and Regulatory Counsel at Tesco

Education

2018 - 2018
Mediator in Civil and Commercial Matters from bMediation
2013 - 2014
Master of Laws (LL.M.) from Vrije Universiteit Brussel

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Group Head of Legal - Competition Law & Regulatory at Tesco
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Insights For Selling To Layla

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Layla is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Layla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Layla move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Layla take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Layla

Personality Compatibility


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