Lorena Cruz Serrano

Questioner
DISC Type : c

Principal Policy Officer - 24 Hour London at Greater London Authority

United Kingdom

Overview

Lorena has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Lorena has no verified topics they care about

Media Appearances

Lorena has no verified media appearances

Work History

12-2025
Principal Policy Officer - 24 Hour London at Greater London Authority
2-2025 - 12-2025
Principal Policy Officer - Economic Strategy at Greater London Authority
1-2022 - 2-2025
Senior Economics & Strategy Consultant - City Economics at Arup
8-2019 - 12-2021
Junior Policy Analyst at OECD - OCDE
8-2016 - 8-2017
Legal Associate at Philippi Prietocarrizosa Ferrero DU & Uria

Education

2017 - 2019
Master of Public Administration (MPA) from The London School of Economics and Political Science (LSE)
2010 - 2015
Bachelor of Laws (Hons) (LL.B) from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : Principal Policy Officer - 24 Hour London at Greater London Authority
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lorena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lorena take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lorena

Personality Compatibility


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