Luis Gustavo S. Martini, MSc in

Luis Gustavo S. Martini, MSc

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Chief Digital & Marketing Officer | Construtora Tenda - Holding at Construtora Tenda
📍 Campinas, São Paulo, Brazil

Luis Martini is a seasoned executive with over 20 years of experience driving growth and innovation at companies like Amazon and Natura. As Chief Digital & Marketing Officer at Construtora Tenda Holding, he spearheads the digital transformation, marketing, and technology for both the Tenda and Alea brands. His peers describe him as creative, innovative, and pragmatic.

He recently led Alea, a subsidiary of Tenda, through a period of significant growth, securing a R$ 80 million investment and launching the companys first major housing project in Southern Brazil. He is passionate about optimizing the customer journey and leveraging technology for business efficiency.

As part of a recent strategic reorganization, Luis was appointed to his current holding-level role specifically to accelerate the adoption of Artificial Intelligence across the business units.

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Experience
27 Years
Current Role
Chief Digital & Marketing Officer | Construtora Tenda - Holding
Job Level
Leadership
Location
Campinas, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luis cares about

AI for Productivity
His current mandate is focused on leveraging Artificial Intelligence to accelerate productivity and drive operational synergies across the Tenda and Alea brands.
Digital Transformation
He is responsible for leading the company’s digital transformation, focusing on digitalizing the entire customer journey and integrating technology across all business areas.
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Career

Work history

1-2026
Chief Digital & Marketing Officer | Construtora Tenda - Holding
Construtora Tenda
1-2023 - 1-2026
Chief Operating Officer (COO)
Alea
2-2019 - 12-2022
Executive Director (Marketing, Sales, CRM, Intel & Tech) | Construtora Tenda
Construtora Tenda
11-2018 - 2-2019
Director of Retail Product and eCommerce
Amazon
5-2017 - 10-2018
Retail and E-commerce Director
Omelete Company
In the press

Media appearances

Tenda reorganiza direção da Alea e tem nova diretoria executiva na holding. Featured in Valor (Globo.com)
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Luis Gustavo Martini - Operations Officer at Construtora Tenda. Featured in TheOrg
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Education
9-2022 - 11-2022
Executive program
University of Chicago Booth School of Business Executive Education
2019 - 2019
Executive Program
Columbia Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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