Luis Gustavo S. Martini, MSc

Visionary
DISC Type : Ds

Chief Digital & Marketing Officer | Construtora Tenda - Holding at Construtora Tenda

Campinas, São Paulo, Brazil

Overview

Luis Martini is a seasoned executive with over 20 years of experience driving growth and innovation at companies like Amazon and Natura. As Chief Digital & Marketing Officer at Construtora Tenda Holding, he spearheads the digital transformation, marketing, and technology for both the Tenda and Alea brands. His peers describe him as creative, innovative, and pragmatic.

He recently led Alea, a subsidiary of Tenda, through a period of significant growth, securing a R$ 80 million investment and launching the companys first major housing project in Southern Brazil. He is passionate about optimizing the customer journey and leveraging technology for business efficiency.

As part of a recent strategic reorganization, Luis was appointed to his current holding-level role specifically to accelerate the adoption of Artificial Intelligence across the business units.

Personality Overview

Objective Evaluator

Direct & Assertive

Fast But Thoughtful

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI for Productivity
His current mandate is focused on leveraging Artificial Intelligence to accelerate productivity and drive operational synergies across the Tenda and Alea brands.
Digital Transformation
He is responsible for leading the company’s digital transformation, focusing on digitalizing the entire customer journey and integrating technology across all business areas.
Affordable Housing
His work with both Tenda and Alea centers on the popular housing sector in Brazil, including overseeing major construction projects for this market.

Media Appearances

Tenda reorganiza direção da Alea e tem nova diretoria executiva na holding. Featured in Valor (Globo.com)

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Luis Gustavo Martini - Operations Officer at Construtora Tenda. Featured in TheOrg

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Work History

1-2026
Chief Digital & Marketing Officer | Construtora Tenda - Holding at Construtora Tenda
1-2023 - 1-2026
Chief Operating Officer (COO) at Alea
2-2019 - 12-2022
Executive Director (Marketing, Sales, CRM, Intel & Tech) | Construtora Tenda at Construtora Tenda
11-2018 - 2-2019
Director of Retail Product and eCommerce at Amazon
5-2017 - 10-2018
Retail and E-commerce Director at Omelete Company

Education

9-2022 - 11-2022
Executive program from University of Chicago Booth School of Business Executive Education
2019 - 2019
Executive Program from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Campinas, São Paulo, Brazil Job Level : Leadership Designation : Chief Digital & Marketing Officer | Construtora Tenda - Holding at Construtora Tenda
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Insights For Selling To Luis Gustavo

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Gustavo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Luis Gustavo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Luis Gustavo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Luis Gustavo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Luis Gustavo

Personality Compatibility


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