Luis Munoz in

Luis Munoz

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DVP Commercial Transformation México at Sigma
📍 Nuevo León, Mexico

Luis is a senior executive with over 28 years of experience leading commercial transformation and business development in Mexico and Latin America. He specializes in designing go-to-market strategies and integrating digital platforms to boost sales productivity. He is a Prosci Certified Change Management Practitioner with executive education from MIT.

He began his career in the media industry, handling commercial production, sales, and ratings analysis for a television station.

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Experience
11 Years
Current Role
DVP Commercial Transformation México
Location
Nuevo León, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luis cares about

Commercial Transformation
His career focus is on adapting commercial models, identifying new value sources, and aligning management for a customer-centric experience.
Go-to-Market Strategy
He possesses deep expertise in designing and transforming commercial strategies to adapt to changing consumer trends and optimize performance.
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Career

Work history

9-2020
DVP Commercial Transformation México
Sigma
8-2019 - 9-2020
DVP Commercial Development and Transformation Latin America
Sigma
4-2018 - 8-2019
DVP IT Strategy and Transformation México
Sigma
1-1993 - 2-1997
Commercial production and sales
Telemax Sonora
In the press

Media appearances

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Education
6-2025 - 8-2025
Executive Course
MIT xPRO
2018 - 2019
Executive program
MIT Sloan School of Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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