Luis Munoz

Observer
DISC Type : ci

DVP Commercial Transformation México at Sigma

Nuevo León, Mexico

Overview

Luis is a senior executive with over 28 years of experience leading commercial transformation and business development in Mexico and Latin America. He specializes in designing go-to-market strategies and integrating digital platforms to boost sales productivity. He is a Prosci Certified Change Management Practitioner with executive education from MIT.


He began his career in the media industry, handling commercial production, sales, and ratings analysis for a television station.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Commercial Transformation
His career focus is on adapting commercial models, identifying new value sources, and aligning management for a customer-centric experience.
Go-to-Market Strategy
He possesses deep expertise in designing and transforming commercial strategies to adapt to changing consumer trends and optimize performance.
Digital & Physical Integration
He builds capabilities that merge physical and digital experiences, strengthening the company's value proposition and sales efficiency.

Media Appearances

Luis has no verified media appearances

Work History

9-2020
DVP Commercial Transformation México at Sigma
8-2019 - 9-2020
DVP Commercial Development and Transformation Latin America at Sigma
4-2018 - 8-2019
DVP IT Strategy and Transformation México at Sigma
1-1993 - 2-1997
Commercial production and sales at Telemax Sonora

Education

6-2025 - 8-2025
Executive Course from MIT xPRO
2018 - 2019
Executive program from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : Nuevo León, Mexico Job Level : N/A Designation : DVP Commercial Transformation México at Sigma
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luis

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Luis take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Luis

Personality Compatibility


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