Luiz Mauricio Garcia

Questioner
DISC Type : c

Chief Financial Officer at Construtora Tenda

São Paulo, Brazil

Overview

Luiz Mauricio Garcia is the Chief Financial Officer at Construtora Tenda, bringing over 25 years of financial experience from asset management and large banks. An alumnus of the MIT Sloan School of Management, he has extensive expertise in investor relations, strategic planning, and controllership, leading Tendas engagement with global financial markets.

He was recognized by Institutional Investor magazine as the top analyst covering the Brazilian Real Estate sector for five consecutive years.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Global Investor Relations
He is actively increasing foreign investor ownership by leading roadshows in New York, London, Singapore, and Hong Kong to enhance the company's international visibility.
Long-term Financial Strategy
His communications consistently emphasize the company's long-term strategic execution, reinforcing Tenda's value proposition to global investors and analysts.
Real Estate Analysis
Previously recognized for eight consecutive years as a top Real Estate analyst by Institutional Investor, showcasing deep expertise in the sector.

Media Appearances

Luiz has no verified media appearances

Work History

8-2022
Chief Financial Officer at Construtora Tenda
10-2021 - 7-2022
Buy side at VELT Partners
7-2019 - 10-2021
Sócio at Apex Capital LTDA
8-2011 - 7-2019
Sell-side analyst at Bradesco BBI
10-2009 - 8-2011
Manager at Gafisa

Education

4-2024 - 4-2024
Executive Education from MIT Sloan School of Management
1-2007 - 12-2007
Management Development Program from Fundação Dom Cabral

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, Brazil Job Level : Leadership Designation : Chief Financial Officer at Construtora Tenda
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Insights For Selling To Luiz Mauricio

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz Mauricio is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luiz Mauricio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luiz Mauricio move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luiz Mauricio take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luiz Mauricio

Personality Compatibility


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