Margarita Zlatkova

Sharpshooter
DISC Type : DC

Global Head of Performance at Seedtag

France

Overview

Margarita has no verified overview

Personality Overview

Thorough Evaluator

ROI Driven

Rigorous & Demanding

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Margarita has no verified topics they care about

Media Appearances

Margarita has no verified media appearances

Work History

10-2025
Global Head of Performance at Seedtag
1-2021
Vice-President of the Cookieless Taskforce at Alliance Digitale at Alliance Digitale
1-2021
Co-leader of the Measurement Taskforce at Alliance Digitale at Alliance Digitale
1-2020
Member of the Programmatic Advertising Taskforce at Alliance Digitale at Alliance Digitale
6-2018 - 10-2025
Head of Programmatic Advertising & Data EMEA at Weborama

Education

2003 - 2004
Master 2 (M2) from IAE de Poitiers
2004 - 2005
Master 2 (M2) from IAE de Poitiers

More Information

Social Presence :

Prographics :

Exp : 10 Location : France Job Level : Mid-senior Designation : Global Head of Performance at Seedtag
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Insights For Selling To Margarita

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margarita is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Margarita

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Margarita move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Margarita take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Margarita

Personality Compatibility


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