Mariana G.

Sharpshooter
DISC Type : DC

CX analytics, insights and research deputy director at GNP Seguros

Mexico City, Mexico

Overview

Mariana is a seasoned director at GNP Seguros specializing in CX, digital strategy, and innovation. She leverages data analytics and omnichannel leadership to drive growth and holds a Masters from EGADE Business School. Colleagues describe her as strategic, innovative, and a results-oriented leader.

Outside of her core role, Mariana is a passionate advocate for professional development and continuous learning. She actively promotes opportunities for female leaders and uses her platform to encourage and mentor others in their career journeys, frequently sharing resources with her network.

In 2025, Mariana was recognized as a top female director in Mexico through the prestigious Santander W50 program.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

CX & Data Analytics
Leads CX analytics at GNP Seguros, focusing on turning customer data into actionable, value-driven strategies. She recently spoke on a podcast about her journey from design to data.
Female Leadership
Actively promotes leadership development for women and was named a recipient of the Santander W50 award for top female directors. She frequently shares relevant courses and events.
Omnichannel Strategy
Her work focuses on steering growth through integrated omnichannel leadership, creating sustainable solutions from market exploration to performance optimization.

Media Appearances

Mariana has no verified media appearances

Work History

11-2024
CX analytics, insights and research deputy director at GNP Seguros
9-2023 - 10-2024
Customer experience and engagement deputy director at GNP Seguros
5-2021 - 8-2023
Digital experience strategy (UX) deputy director at GNP Seguros
6-2020 - 12-2025
Expert/teacher and educational content creator at BEDU
9-2019 - 4-2021
Experience and product Sr. manager at Philip Morris International

Education

Master of strategic marketing from EGADE Business School del Tecnológico de Monterrey
2-2023 - 7-2023
Diplomatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City, Mexico Job Level : Mid-senior Designation : CX analytics, insights and research deputy director at GNP Seguros
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mariana

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mariana take some risk or not?

  • The risks don’t matter much to them.

You And Mariana

Personality Compatibility


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