Martín Arias Tinoco in

Martín Arias Tinoco

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Senior Vice President, Global Operations at International Workplace Group plc
📍 Dubai, United Arab Emirates

Martín Arias Tinoco is the Senior Vice President of Global Operations at IWG, where he focuses on transforming the companys operating model through AI-driven automation and simplification to support global expansion. A Harvard and Cranfield alumnus, he has extensive experience leading multi-billion-dollar businesses, strategic transformations, and turnarounds for blue-chip corporations like Yum! Brands.

He has a unique background holding integrated, C-level roles covering finance, development, and digital technology simultaneously.

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Experience
14 Years
Current Role
Senior Vice President, Global Operations
Job Level
Leadership
Location
Dubai, United Arab Emirates
Personality Overview

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Priorities

Topics Martín cares about

Global Real Estate
Lists real estate as a primary career and field of interest, directly aligning with his leadership role at the world's largest flexible workspace provider, IWG.
AI-driven Automation
A core part of his stated mission at IWG is to elevate the operating model using AI-driven automation to empower teams and enable global expansion.
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Career

Work history

9-2025
Senior Vice President, Global Operations
International Workplace Group plc
7-2024 - 12-2024
Chief Financial Officer, KFC, Asia
Yum! Brands
2-2023 - 12-2023
Chief Marketing Officer (Interim), KFC Southeast Asia
Yum! Brands
12-2022 - 6-2024
General Manager, KFC, Southeast Asia
Yum! Brands
4-2022 - 11-2022
Chief Financial, Development and Digital & Technology Officer, KFC, Southeast Asia
Yum! Brands
In the press

Media appearances

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Education
2-2025 - 5-2025
AMP
Harvard Business School
9-2012 - 8-2013
MBA
Cranfield School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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