Martín Arias Tinoco

Enthusiast
DISC Type : i

Senior Vice President, Global Operations at International Workplace Group plc

Dubai, United Arab Emirates

Overview

Martín Arias Tinoco is the Senior Vice President of Global Operations at IWG, where he focuses on transforming the companys operating model through AI-driven automation and simplification to support global expansion. A Harvard and Cranfield alumnus, he has extensive experience leading multi-billion-dollar businesses, strategic transformations, and turnarounds for blue-chip corporations like Yum! Brands.

He has a unique background holding integrated, C-level roles covering finance, development, and digital technology simultaneously.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global Real Estate
Lists real estate as a primary career and field of interest, directly aligning with his leadership role at the world's largest flexible workspace provider, IWG.
AI-driven Automation
A core part of his stated mission at IWG is to elevate the operating model using AI-driven automation to empower teams and enable global expansion.
Operational Simplification
He is focused on leveraging operational simplification and scalable systems to enhance efficiency and customer experience across IWG's global network of over 4, 600 centers.

Media Appearances

Martín has no verified media appearances

Work History

9-2025
Senior Vice President, Global Operations at International Workplace Group plc
7-2024 - 12-2024
Chief Financial Officer, KFC, Asia at Yum! Brands
2-2023 - 12-2023
Chief Marketing Officer (Interim), KFC Southeast Asia at Yum! Brands
12-2022 - 6-2024
General Manager, KFC, Southeast Asia at Yum! Brands
4-2022 - 11-2022
Chief Financial, Development and Digital & Technology Officer, KFC, Southeast Asia at Yum! Brands

Education

2-2025 - 5-2025
AMP from Harvard Business School
9-2012 - 8-2013
MBA from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Senior Vice President, Global Operations at International Workplace Group plc
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Insights For Selling To Martín

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martín is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Martín

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Martín move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Martín take some risk or not?

  • They can take some low-probability risks if needed.

You And Martín

Personality Compatibility


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