Matthew Amigh

Enigma
DISC Type : dci

Chief Financial Officer at Black Rifle Coffee Company

United States

Overview

Matthew has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

7-2025
Chief Financial Officer at Black Rifle Coffee Company
9-2024 - 7-2025
Chief Financial Officer at Ethos Pet Brands
1-2021 - 12-2022
Board Advisor at Juanita's Foods
5-2020 - 9-2024
CEO & CFO at Bulletproof 360
9-2019 - 5-2020
Head of Strategy at Bulletproof 360

Education

1987 - 1991
B.A. from University of Pittsburgh
2000 - 2002
MBA from Robert Morris University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Leadership Designation : Chief Financial Officer at Black Rifle Coffee Company
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Matthew

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Matthew take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Matthew

Personality Compatibility


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