Matthew Baird

Collaborator
DISC Type : si

Chief Technology Officer at AppFolio

San Francisco Bay Area, United States

Overview

Matthew Baird is an engineering and product leader with over 20 years of experience, currently serving as the Chief Technology Officer at AppFolio. A 3x startup founder, most notably of AtScale, he is a multiple patent holder in Big Data and Analytics. People he has worked with describe him as intelligent, intuitive, and an exceptional leader.

Beyond his work in technology, Matthew is actively engaged in his local community. He is a graduate of the Leadership Buffalo program, expressing a strong connection to the city and a desire to contribute to its improvement through continued project work and collaboration with his peers from the program.

He is the author of the book "Intranets Unleashed! ", which guides readers on planning and building internal corporate networks.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Big Data Analytics
As the founder of AtScale and a multiple patent holder in this field, he is a recognized expert and frequent speaker at major industry events.
Data Virtualization
His startup, AtScale, is a leading company in intelligent data virtualization, demonstrating his deep expertise in providing a unified workspace for distributed data.
Engineering Leadership
His roles as CTO and SVP of Engineering, combined with recommendations praising his leadership style, show a focus on building and inspiring strong technical teams.

Media Appearances

Matthew Baird, AppFolio Inc: Profile and Biography. Featured in Bloomberg

See Now

Work History

2-2025
Chief Technology Officer at AppFolio
1-2022
SVP Engineering at AppFolio
2-2020 - 12-2021
Vice President at C3.ai
1-2013 - 1-2020
Founder, CTO and VPE at AtScale, Inc.
12-2011 - 5-2018
Advisor at Conductor, Inc.

Education

1991 - 1995
bsch from Queen's University

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Technology Officer at AppFolio
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show them how they look good by making this decision
  • If possible, involve their colleagues in the sales process

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Matthew

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Matthew take some risk or not?

  • It is unlikely that they will take many risks.

You And Matthew

Personality Compatibility


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