Matthew Birnbaum

Questioner
DISC Type : c

Associate Director - Market Insights and Analytics at Viridian Therapeutics, Inc.

Greater Boston, United States

Overview

Matthew has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

3-2025
Associate Director - Market Insights and Analytics at Viridian Therapeutics, Inc.
8-2024 - 3-2025
Product Launch Specialist at Kolon TissueGene, Inc.
9-2023 - 9-2024
Life Sciences Commercial Strategy Consultant at Self-employed
11-2022 - 8-2023
Senior Associate at Charles River Associates
4-2022 - 11-2022
Senior Consultant at bioStrategies Group

Education

2009 - 2013
Bachelor of Science - BS from Emory University
2006 - 2009
High School Diploma from Sharon High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Boston, United States Job Level : Mid-senior Designation : Associate Director - Market Insights and Analytics at Viridian Therapeutics, Inc.
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Matthew take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Matthew

Personality Compatibility


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