Max Trotter

Enigma
DISC Type : Dci

Director, Integrated Media Planning at Spectrum Science

Greater Chicago Area, United States

Overview

Max has no verified overview

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Max has no verified topics they care about

Media Appearances

Max has no verified media appearances

Work History

7-2025
Director, Integrated Media Planning at Spectrum Science
7-2020 - 3-2024
SVP, Head of Digital at Truform Media Group, LLC
11-2019 - 7-2020
Senior Director, Analytics and Digital Media Strategy at Truform Media Group, LLC
9-2018 - 11-2019
Senior Strategy Analyst at The Sandbox Agency
1-2016 - 8-2018
Digital Strategist at The Sandbox Agency

Education

Bachelor of Arts (B.A.) With Distinction from University of Colorado Boulder
Data Visualization and Analytics Certificate from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, Integrated Media Planning at Spectrum Science
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Max

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Max move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Max take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Max

Personality Compatibility


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