Mirava Mikus

Questioner
DISC Type : c

Global Digital Product Lead - Loyalty and Consumer engagement at Costa Coffee

United Kingdom

Overview

Mirava is the Global Digital Product Lead for Loyalty and Consumer Engagement at Costa Coffee, specializing in complex, international projects. Educated with a Masters from the University of Economics in Krakow, her background includes loyalty and CRM solutions at Comarch, providing a deep understanding of consumer-focused technology.

She is passionate about inspiring others through her own story of professional and personal growth. Mirava has publicly shared her journey of transitioning into the tech industry, navigating career shifts, and adapting to living in different countries, hoping to encourage others to make bold moves.

She is a featured speaker at industry events, sharing her career change journey to inspire other professionals.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Global Loyalty Platforms
She leads the implementation of Costa Coffee's Global Loyalty Platform in strategic markets, celebrating successful cross-continental team collaborations.
AI in Consumer Tech
She has highlighted the significant progress her team at Costa Coffee has made with AI in a very short time, indicating a focus on leveraging new technologies for engagement.
Career Transitions
Passionate about sharing her personal story of moving into the tech industry, changing careers, and relocating internationally to inspire others.

Media Appearances

Mirava has no verified media appearances

Work History

9-2023
Global Digital Product Lead - Loyalty and Consumer engagement at Costa Coffee
3-2021 - 9-2023
Global Digital Product Manager - Loyalty and Consumer Experience at Costa Coffee
1-2019 - 3-2021
Digital Product Manager - Costa Club UK at Costa Coffee
7-2011 - 5-2018
Loyalty Consulting Manager at Comarch France
1-2011 - 7-2011
Loyalty Solution Manager at Comarch

Education

Bachelor from International Business School, The Netherlands
Master from University of Economics in Krakow

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Global Digital Product Lead - Loyalty and Consumer engagement at Costa Coffee
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Insights For Selling To Mirava

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mirava is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mirava

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mirava move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mirava take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mirava

Personality Compatibility


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