Naomi Ridgeway

Enigma
DISC Type : dic

Chief Financial Officer at Trinny London

United Kingdom

Overview

Naomi has no verified overview

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Naomi has no verified topics they care about

Media Appearances

Naomi has no verified media appearances

Work History

4-2025
Chief Financial Officer at Trinny London
10-2023 - 4-2025
Finance Director at Trinny London
6-2021 - 8-2023
Finance Director at Crew Clothing Company
8-2018 - 3-2021
Financial Director - Wallis & Evans at Arcadia Group Ltd
1-2015 - 7-2018
Head Of Finance - Property at Arcadia Group Ltd

Education

2003 - 2006
Bachelor of Science - BS from University of York

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Trinny London
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Insights For Selling To Naomi

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Naomi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Naomi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Naomi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Naomi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Naomi

Personality Compatibility


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