Natalie Cotterell

Energizer
DISC Type : I

Lead, Direct to Customer Comms at Tesco

Welwyn Garden City, England, United Kingdom

Overview

Natalie Cotterell is a results-driven marketing leader at Tesco with over 20 years of experience in retail. She specializes in developing and managing multi-channel, customer-focused marketing campaigns and has a qualification from the Chartered Institute of Marketing (CIM). Colleagues describe her as creative, determined, and focused.

Based on her professional background, Natalie appears passionate about creating exciting retail experiences and building strong relationships with both colleagues and senior stakeholders. She thrives in high-performing, passionate teams with a strong work ethic, indicating a value for collaborative and energetic environments.

During her time at Thresher Group, a former colleague described her as "unflinching in the unending battle to make drinks retailing exciting. "

Personality Overview

Full Of Energy

Informal

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Communications
Her current role as Lead, Direct to Customer Comms at Tesco involves managing multi-channel campaigns and loyalty programs to engage customers directly.
Retail Marketing
Her entire career spans major retail brands like Tesco, Comet, and Mothercare, focusing on in-store marketing, promotions, and new store launches.
Team Leadership
She has experience leading teams and is actively involved in hiring for her department, showing a commitment to building a strong and capable team.

Media Appearances

Natalie has no verified media appearances

Work History

5-2018
Lead, Direct to Customer Comms at Tesco
6-2012 - 4-2018
Marketing Manager at Tesco
4-2004 - 6-2010
Lead Design and Development manager at Comet
Marketing Campaign Planning Manager at Mothercare
2-1994 - 2-2003
Promotions Manager at Thresher Group

Education

CIM from Oaklands College
Education details unavailable from Roundwood Park School, Harpenden

More Information

Social Presence :

Prographics :

Exp : 28 Location : Welwyn Garden City, England, United Kingdom Job Level : Senior Designation : Lead, Direct to Customer Comms at Tesco
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Natalie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Natalie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Natalie

Personality Compatibility


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