Owen Pritchard

Observer
DISC Type : ic

Director of Data Insight and Innovation at Local Government Association

Greater London, England, United Kingdom

Overview

Owen Pritchard is the Head of Cyber, Digital, and Technology at the Local Government Association, where he leads public service reform and digital transformation for councils. He is an expert in data and technology, with specialized education from Oxfords Saïd Business School and the London School of Economics.

His career reflects a deep commitment to public service, including 17 years in the British Army, where he served on operations and as a policy adviser. He was also previously the Joint Deputy Leader of the London Borough of Merton Council, demonstrating his experience in local government leadership.

Unique fact: He played a key role contributing to the successful passage of the Organ Donation (Deemed Consent) Act in 2019, an achievement he is particularly proud of.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Digital Government
He leads the Local Government Association's programme supporting councils in using technology to innovate and transform public services.
Cybersecurity Policy
Advocates for robust cybersecurity strategy across the public sector and has suggested banning ransom payments to hackers.
Public Sector Reform
His career focuses on improving public services through new delivery models, data sharing, and cross-sector collaboration to enhance citizen outcomes.

Media Appearances

Owen has no verified media appearances

Work History

1-2026
Director of Data Insight and Innovation at Local Government Association
1-2024
Advisory Board Member at Civil Service World
1-2024
Advisory Board Member at PublicTechnology
1-2024 - 1-2026
Union Representative at Unison
6-2022 - 8-2023
Transformation Adviser to Chief Executive and Mayor at Cambridgeshire & Peterborough Combined Authority

Education

Oxford Artificial Intelligence Programme from Saïd Business School, University of Oxford
Data: Law Policy and Regulation from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Data Insight and Innovation at Local Government Association
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Insights For Selling To Owen

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Owen is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Owen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Owen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Owen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Owen

Personality Compatibility


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