Paul Marsh

Energizer
DISC Type : I

Head of Communications Delivery and Projects at Nationwide Building Society

Bristol, England, United Kingdom

Overview

Paul Marsh is a communications expert with over a decade of experience in transforming marketing and communications within the financial services sector. At Nationwide Building Society, he drives strategic change through modernization programs, CRM implementation, and customer journey mapping. He holds certifications in both Design & Lateral Thinking and as a Professional Scrum Product Owner.

He drove the implementation of a new digital communication strategy at Lloyds Banking Group, which resulted in cost savings of millions of pounds.

Personality Overview

Relationship Oriented

Imaginative

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Comms Transformation
His career focus for the last 10 years has been transforming marketing and communications, including modernization programs and process automation.
Customer Experience
Manages large-scale projects and CRM implementations specifically aimed at supporting growth and improving the customer experience.
Agile Methodologies
As a certified Professional Scrum Product Owner, he previously led a team of 18 engineers and managed the product backlog for a Personalised Experiences Lab at Lloyds.

Media Appearances

Paul has no verified media appearances

Work History

11-2025
Head of Communications Delivery and Projects at Nationwide Building Society
5-2025 - 11-2025
Transformation and Comms Consultant at Nationwide Building Society
1-2021 - 4-2025
Head of Customer Communications at Lloyds Banking Group
1-2017 - 12-2020
Product Owner at Lloyds Banking Group
2-2012 - 12-2016
Senior Marketing Manager at Lloyds Banking Group

Education

1-2024 - 6-2024
Design & Lateral Thinking Certificate from Royal College of Art
1-2018 - 3-2018
Professional Scrum Product Owner (PSPO 1) from Scrum.org

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Head of Communications Delivery and Projects at Nationwide Building Society
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Paul

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Paul take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Paul

Personality Compatibility


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