Paul Marsh is a communications expert with over a decade of experience in transforming marketing and communications within the financial services sector. At Nationwide Building Society, he drives strategic change through modernization programs, CRM implementation, and customer journey mapping. He holds certifications in both Design & Lateral Thinking and as a Professional Scrum Product Owner.
He drove the implementation of a new digital communication strategy at Lloyds Banking Group, which resulted in cost savings of millions of pounds.
Read the full overview →They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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