Professor Mary De Silva

Questioner
DISC Type : c

Deputy Director, Data Policy at Department of Health and Social Care

London, England, United Kingdom

Overview

Professor has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Professor has no verified topics they care about

Media Appearances

Professor has no verified media appearances

Work History

12-2025
Deputy Director, Data Policy at Department of Health and Social Care
4-2024
Honorary Professor of the Practice at London School of Hygiene and Tropical Medicine, U. of London
8-2022 - 12-2025
Deputy Chief Scientific Advisor at Department of Health and Social Care
9-2021 - 7-2022
Deputy Director, Global Research at Department of Health and Social Care
11-2015 - 9-2021
Head of Population Health at Wellcome Trust

Education

9-2002 - 6-2005
PhD from London School of Hygiene and Tropical Medicine
1996 - 1999
BA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Deputy Director, Data Policy at Department of Health and Social Care
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Insights For Selling To Professor Mary

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Professor Mary is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Professor Mary

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Professor Mary move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Professor Mary take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Professor Mary

Personality Compatibility


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