Rajan Sidhpura

Critic
DISC Type : C

Enterprise Account Director at CDW

Nottingham, England, United Kingdom

Overview

Rajan is an experienced Enterprise Account Director at CDW, skilled in IT strategy, account management, and sales, with a focus on supporting global organizations through IT solutions.

He is passionate about retail technology, actively engaging with events like the Retail Technology Show, and is keen on digital transformation within the retail sector.

He recently completed a course on Learning Microsoft 365 Copilot, showcasing an interest in AI for business.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Retail Technology
Rajan is actively involved in promoting CDW's presence at the Retail Technology Show and discusses how technology supports guest and staff experiences in retail.
Digital Transformation
He explores innovative ways to tackle challenges and accelerate digital transformation, especially within the retail industry, as seen in his post about Ralph Lauren's visit to CDW's LTC.
Microsoft 365 Copilot
Rajan recently completed a course on "Learning Microsoft 365 Copilot, " indicating a strong interest in AI and its application in business.

Media Appearances

Rajan Sidhpura - Enterprise Account Director at CDW | The Org. Featured in The Org

See Now

Work History

12-2014
Enterprise Account Director at CDW
6-2013 - 12-2014
Corporate Account Manager at Insight
10-2011 - 9-2012
Second Line IT Support Placement Student at NHS Trust
9-2008 - 4-2016
Showrooms Design Consultant at B&Q

Education

2009 - 2013
Forensic from Sheffield Hallam University
2007 - 2009
A-Levels from Wreake Valley Community College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Nottingham, England, United Kingdom Job Level : Mid-senior Designation : Enterprise Account Director at CDW
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Insights For Selling To Rajan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rajan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rajan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rajan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rajan

Personality Compatibility


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