Ricardo Deza Pulido

Critic
DISC Type : C

Solution Engineering Director at OneTrust

Madrid, Community of Madrid, Spain

Overview

Ricardo Deza Pulido is the Solution Engineering Director at OneTrust, where he leads an international team focused on helping organizations become trusted brands. His career includes leadership roles at Celonis and Splunk, with a background in communications, process mining, and data platforms.

Based on his professional activity, Ricardo is focused on building and mentoring high-performing, international teams. He is actively involved in hiring principal-level engineers for roles centered on consent management and demonstrating business value to clients across growing regions.

He is currently focused on the intersection of AI and privacy governance, viewing it as the backbone of modern innovation.

Personality Overview

ROI Driven

Negotiator

Precise

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI & Privacy Governance
He actively shares content on how privacy management is essential for enabling responsible AI and data utilization, considering it a cornerstone of trust and innovation.
Building Trusted Brands
His role is centered on leading a team to help customers become trusted brands, aligning with OneTrust's mission of powering the "trust economy. "
Demonstrating Business Value
He promotes content on the economic impact of his company's platform, such as ROI and productivity gains, and hires for value engineering roles.

Media Appearances

Ricardo has no verified media appearances

Work History

1-2024
Solution Engineering Director at OneTrust
6-2020 - 1-2024
Head of Communications Industry Iberia & LATAM at Celonis
3-2020 - 6-2020
Global Account Director at Splunk
9-2018 - 3-2020
Regional Sales Manager at Splunk
4-2017 - 9-2018
Sales Director South Europe & LATAM at IPsoft

Education

Education details unavailable from Calicanto
Education details unavailable from Los Olmos

More Information

Social Presence :

Prographics :

Exp : 13 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Solution Engineering Director at OneTrust
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ricardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ricardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ricardo

Personality Compatibility


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