Robin Stiff

Go-getter
DISC Type : d

Head of Digital and IT Delivery at EDF (UK)

Twyning, England, United Kingdom

Overview

Robin Stiff is the Head of Digital Delivery at EDF, leading IT transformation for the Hinkley Point C nuclear new build. With over 20 years experience in regulated sectors and a military background, he specializes in delivering complex digital programs like the "Digital Twin" initiative. People he has worked with describe him as loyal, dedicated, and professional.

Drawing from his background as a team leader in the British Army, Robin is a passionate advocate for veterans welfare. Recommendations from former colleagues highlight his ability to raise morale with humor and wit, and his commitment to leading by example in difficult conditions. He takes great pride in contributing to projects that ensure UK energy independence.

Unique fact: Before his extensive career in IT program management, Robin served in the 1st Battalion The Royal Gloucestershire, Berkshire and Wiltshire Regiment.

Personality Overview

Fast-Paced

Self-Confident

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
Heads digital delivery for the Hinkley Point C nuclear project, spearheading initiatives like the "Digital Twin" and aiming for a paperless construction site.
UK Energy Independence
His social media posts express immense pride in his work's contribution to the UK's carbon neutrality and energy independence through nuclear power.
Complex Program Delivery
Has a proven track record of delivering high-stakes IT and infrastructure programs in regulated industries like nuclear, rail, and for major public-facing projects.

Media Appearances

Robin has no verified media appearances

Work History

7-2023
Head of Digital and IT Delivery at EDF (UK)
1-2021 - 8-2023
Program Manager at EDF (UK)
2-2018 - 1-2021
Project Delivery Manager at EDF (UK)
5-2012 - 2-2018
Senior Project Manager at Atos
9-2010 - 4-2011
Global Networks Project Manager Delta Program at Fujitsu

Education

1987 - 1992
Education details unavailable from Chiltern Edge School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Twyning, England, United Kingdom Job Level : N/A Designation : Head of Digital and IT Delivery at EDF (UK)
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Robin

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Robin take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Robin

Personality Compatibility


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