Sabina Ford in

Sabina Ford

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Director of Innovation at Cancer Research UK (CRUK)
📍 United Kingdom

Sabina Ford is a marketing and innovation director with extensive experience leading global campaigns for iconic brands like Dyson and Microsoft. Described as passionate, resilient, and tenacious, she specializes in using customer insight to build product strategy and drive growth. She is an alumna of the University of the West of England and CIM.

Sabina channels her professional expertise into her current role at Cancer Research UK, where she is building an innovation team to create new fundraising products and services. She is passionate about making an impact and is actively involved in events like the Stand Up to Cancer staff fundraising week.

She was instrumental in creating and launching the entire Personal Care brand and category for Dyson globally.

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Experience
22 Years
Current Role
Director of Innovation
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Sabina cares about

Customer-Centric Innovation
Her career at Dyson, Microsoft, and now CRUK is defined by using customer insights to develop innovative products, from headphones to new fundraising services.
Brand Building
She has deep experience creating and nurturing brands, having led the creation of Dyson's Personal Care category and directed marketing for Microsoft and Chilly's.
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Career

Work history

2-2025
Director of Innovation
Cancer Research UK (CRUK)
9-2022 - 9-2024
Marketing Director
Chilly's
7-2020 - 6-2022
Consumer Marketing Director UK&I
Microsoft
1-2017 - 6-2020
Head of Product Strategy & Product Marketing
Dyson
9-2013 - 12-2016
Global Head of Marketing - Haircare & New Categories
Dyson
In the press

Media appearances

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Education
1998 - 2002
BA (hons)
University of the West of England
2003 - 2004
Postgrad diploma
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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