Sabina Ford is a marketing and innovation director with extensive experience leading global campaigns for iconic brands like Dyson and Microsoft. Described as passionate, resilient, and tenacious, she specializes in using customer insight to build product strategy and drive growth. She is an alumna of the University of the West of England and CIM.
Sabina channels her professional expertise into her current role at Cancer Research UK, where she is building an innovation team to create new fundraising products and services. She is passionate about making an impact and is actively involved in events like the Stand Up to Cancer staff fundraising week.
She was instrumental in creating and launching the entire Personal Care brand and category for Dyson globally.
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