Saharia Nurarini

Critic
DISC Type : C

Insight and Analytics, consultant at Reckitt

Brunswick West, Victoria, Australia

Overview

An expert in consumer insights and brand strategy, Saharia has over a decade of experience with industry leaders like Reckitt and Nielsen. She managed iconic brands such as Dettol and Durex, translating data into effective brand initiatives. She holds a Master of Management in Marketing from the University of Melbourne.

Saharia is deeply committed to Indonesias economic growth, aiming to use her expertise to enhance the market research competency in her home country and support local businesses. Her social media reflects a strong sense of national pride and an interest in family well-being.

She is a recipient of the prestigious LPDP scholarship, an Indonesian government endowment fund for education.

Personality Overview

Precise

ROI Driven

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Consumer Brand Strategy
Managed strategy for global brands like Dettol and Durex at Reckitt, focusing on translating consumer data into impactful business decisions.
Market Research Innovation
Her career focus is on innovation within market research, including product, concept, and advertising testing to drive brand growth.
Indonesian Economic Growth
Stated a personal mission to use her international education to improve market research standards and support local companies in Indonesia.

Media Appearances

Saharia has no verified media appearances

Work History

10-2024
Insight and Analytics, consultant at Reckitt
11-2019 - 8-2023
Consumer Market Insight - Senior Manager at Reckitt
5-2018 - 11-2019
Business Development Manager at Nielsen
4-2014 - 5-2018
Senior Research Analyst - Retail Audit at Nielsen
12-2012 - 3-2014
Research Analyst - Nielsen Retail Audit at Nielsen

Education

7-2023 - 6-2025
Master of Management (Marketing) from University of Melbourne
2007 - 2011
Bachelor of Psychology (S1) from University of Indonesia

More Information

Social Presence :

Prographics :

Exp : 13 Location : Brunswick West, Victoria, Australia Job Level : Mid-senior Designation : Insight and Analytics, consultant at Reckitt
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Insights For Selling To Saharia

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saharia is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Saharia

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Saharia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Saharia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Saharia

Personality Compatibility


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