Sarah Pickersgill

Initiator
DISC Type : Di

Head of Digital Marketing at PwC UK

London, England, United Kingdom

Overview

Sarah Pickersgill is the Head of Digital Marketing at PwC UK, bringing over fifteen years of experience leading digital transformation and high-impact campaigns in the non-profit sector. A graduate of Solent University, colleagues describe her as an "exceptional" and "experienced" leader, and an "asset to any team".

She is passionate about leveraging digital innovation to drive positive societal change. Sarah is keen on connecting with others who share a commitment to creating a meaningful impact through their work, blending creativity with data-led insights to deliver results.

She led the marketing strategy for Cancer Research UKs flagship events, which generated approximately £40 million in annual income.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

AI in Marketing
Recently participated in a session on AI execution, showing a keen interest in how organizations are applying this technology to enhance marketing and customer experience.
Digital Transformation
A core theme of her career, having led digital marketing transformation at Cancer Research UK, focusing on supporter experience, loyalty, and cross-sell strategies.
Non-Profit Impact
Spent a significant portion of her career at Cancer Research UK, leading campaigns that drove substantial income and supporter engagement for a cause-driven organization.

Media Appearances

Sarah has no verified media appearances

Work History

2-2026
Head of Digital Marketing at PwC UK
2-2025
Head of Marketing Transformation at Cancer Research UK (CRUK)
2-2021 - 1-2025
Head of Digital Marketing and Delivery at Cancer Research UK (CRUK)
2-2016 - 1-2021
Head of Events Marketing and Fundraising Products at Cancer Research UK (CRUK)
12-2011 - 2-2016
Senior Manager, Head of Race for Life Marketing at Cancer Research UK (CRUK)

Education

Bachelor of Arts - BA from Solent University

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at PwC UK
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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