Sarah Pickersgill in

Sarah Pickersgill

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Head of Digital Marketing at PwC UK
📍 London, England, United Kingdom

Sarah Pickersgill is the Head of Digital Marketing at PwC UK, bringing over fifteen years of experience leading digital transformation and high-impact campaigns in the non-profit sector. A graduate of Solent University, colleagues describe her as an "exceptional" and "experienced" leader, and an "asset to any team".

She is passionate about leveraging digital innovation to drive positive societal change. Sarah is keen on connecting with others who share a commitment to creating a meaningful impact through their work, blending creativity with data-led insights to deliver results.

She led the marketing strategy for Cancer Research UKs flagship events, which generated approximately £40 million in annual income.

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Experience
24 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Sarah cares about

AI in Marketing
Recently participated in a session on AI execution, showing a keen interest in how organizations are applying this technology to enhance marketing and customer experience.
Digital Transformation
A core theme of her career, having led digital marketing transformation at Cancer Research UK, focusing on supporter experience, loyalty, and cross-sell strategies.
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Career

Work history

2-2026
Head of Digital Marketing
PwC UK
2-2025
Head of Marketing Transformation
Cancer Research UK (CRUK)
2-2021 - 1-2025
Head of Digital Marketing and Delivery
Cancer Research UK (CRUK)
2-2016 - 1-2021
Head of Events Marketing and Fundraising Products
Cancer Research UK (CRUK)
12-2011 - 2-2016
Senior Manager, Head of Race for Life Marketing
Cancer Research UK (CRUK)
In the press

Media appearances

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Education
Bachelor of Arts - BA
Solent University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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