Sarah Ryan

Evaluator
DISC Type : sdc

Director of Marketing and Business Development at Stark & Stark

Lawrence, New Jersey, United States

Overview

Sarah Ryan is the Director of Marketing and Business Development at Stark & Stark, with over 12 years of experience in the legal sector. A Penn State University graduate, she leverages her Legal Lean Sigma certification to drive data-driven growth, improve processes, and increase revenue for the firm.

Outside of her professional role, Sarah is a resilient parent who applies her work skills to navigate personal challenges, such as her daughters diagnosis with Juvenile Idiopathic Arthritis. She values community, serving on her firms Diversity, Equity & Inclusion Committee and appreciating moments of mindfulness in daily life.

Sarah used the professional skills she has honed for years—like composure under pressure and synthesizing complex information—to get answers for her daughters health.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Legal Marketing
She is a featured presenter on how AI-powered search is changing client behavior and how law firms must adapt their marketing strategies to remain competitive.
Data-Driven Strategy
She speaks on implementing measurable marketing campaigns, using tools like UTM tracking to analyze results, prove ROI, and refine business development efforts.
Diversity and Inclusion
As a member of her firm's Diversity, Equity & Inclusion Committee, she is actively involved in guiding recruiting efforts and promoting an inclusive environment.

Media Appearances

Ep.4: From Compliance to Creativity – Balancing Marketing Rule Compliance and Innovative Marketing. Featured in Stark & Stark

See Now

Work History

8-2018
Director of Marketing and Business Development at Stark & Stark
6-2016
Marketing Manager at Stark & Stark
10-2013 - 6-2016
Marketing Services Specialist at Stark & Stark
7-2011 - 10-2013
Field Market and Operations Manager at Total Home Improvements
2009 - 2011
Business Analyst at The Applied Research Laboratory at Penn State University

Education

2006 - 2011
BS from Penn State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Lawrence, New Jersey, United States Job Level : Mid-senior Designation : Director of Marketing and Business Development at Stark & Stark
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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