Sharon Spykerman

Energizer
DISC Type : I

Vice President Customer Care / Deputy CCO at Lazada

Singapore

Overview

A results-driven leader with 19 years of experience in contact center operations and BPO strategy for global brands like Lazada and LEGO Group. She excels in strategic planning, vendor management, and enhancing customer service delivery. She holds a Bachelor of Science in Business Administration from Creighton University.


She has successfully managed customer service operations for leading brands across diverse industries including e-commerce, social media, IT, and government.

Personality Overview

Enthusiastic

Big Picture Person

Relationship Oriented

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Contact Center Operations
Has 19 years of experience in leadership roles focused on contact center operations, project management, and operational strategy.
Customer Experience
Her senior roles, including VP of Customer Care, have focused on exceeding expectations for customer service delivery and resolving customer problems.
BPO Management
Experience includes defining strategies for BPO partners, SOW management, vendor selection, and performance management of outsourced operations.

Media Appearances

Lazada lets go of C-suites; ex-staff in five of Lazada's six markets sharing CVs online. Featured in The Edge Malaysia

See Now

Work History

7-2018
Vice President Customer Care / Deputy CCO at Lazada
7-2015 - 1-2018
Manager, Business Operations – APAC at LEGO Group
3-2011 - 7-2015
Senior Project Manager - Singapore at Teledirect Telecommerce
12-2007 - 3-2011
Project Manager - Singapore at Tele-centre Services Pte Ltd
12-2005 - 5-2007
Operations Support Specialist at TeleTech

Education

1998 - 2000
BSBA from Creighton University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Singapore Job Level : Senior Designation : Vice President Customer Care / Deputy CCO at Lazada
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Insights For Selling To Sharon

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharon is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sharon

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sharon move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sharon take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sharon

Personality Compatibility


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