Sonia Sharma

Trailblazer
DISC Type : DI

PMO Director at Specsavers

United Kingdom

Overview

Sonia is a seasoned PMO and Transformation Director at Specsavers with over 20 years of experience driving impactful results for global firms like Salesforce, Mars, and Channel 4. She specializes in building high-performing PMOs and leading executive-led transformation strategies. Sonia holds an MSc from The London School of Economics.

Outside of her corporate focus, Sonia is a proud mother who finds immense joy in her daughters success and is dedicated to continuous self-improvement. She recently earned a Mini MBA in Business Leadership and completed an advanced leadership program at Salesforce focused on allyship and AI integration.

Unique fact: While at Salesforce, Sonia led the delivery assurance team for an EMEA portfolio of ~1, 500 projects with a booking value of over $450m.

Personality Overview

Assertive

Achievement-Oriented

Friendly But Fast

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Executive-Led Transformation
Her career is defined by founding new departments and spearheading executive-led transformation strategies for global organizations like Salesforce, Channel 4, and Mars.
AI Integration
Her experience includes managing an orchestration AI project, and she recently completed a Salesforce leadership program with a focus on AI integration.
Operational Excellence
A core focus of her career has been ensuring exceptional service delivery, meeting target margins, SLAs, and KPIs, particularly during her time at Salesforce.

Media Appearances

Sonia has no verified media appearances

Work History

12-2025
PMO Director at Specsavers
6-2025 - 9-2025
Head of Project Delivery & Excellence / Transformation Director at Aztec Group
6-2021 - 6-2025
PMO Director, Operations at Salesforce
1-2019 - 6-2021
Head of Enterprise PMO & Planning at Channel 4
7-2016 - 1-2019
Head of IT PMO at Channel 4

Education

1996 - 1997
MSc from The London School of Economics and Political Science (LSE)
1992 - 1995
BSc (Hons) from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : PMO Director at Specsavers
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sonia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sonia take some risk or not?

  • They can take risks if necessary.

You And Sonia

Personality Compatibility


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