Sonnie Kang

Critic
DISC Type : C

Vice President, Commercial Strategy at Apnimed

New York, New York, United States

Overview

Sonnie has no verified overview

Personality Overview

Critic

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sonnie has no verified topics they care about

Media Appearances

Sonnie has no verified media appearances

Work History

7-2025
Vice President, Commercial Strategy at Apnimed
3-2024 - 7-2025
Commercial Strategy Lead at Apnimed
11-2022 - 3-2024
Commercial Lead for btwelve, Klick's venture studio at Klick
5-2017 - 9-2022
Client Service Lead at Katalyst, a Klick Company at Klick
4-2016 - 5-2017
Marketing Consultancy -International Strategic Marketing at Allergan

Education

BS from Arnold & Marie Schwartz College of Pharmacy, Long Island University, Brooklyn Campus
BS from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Commercial Strategy at Apnimed
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Insights For Selling To Sonnie

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonnie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sonnie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sonnie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonnie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonnie

Personality Compatibility


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