Stephanie Coon

Observer
DISC Type : ic

SVP, Strategy at Vital Farms

New York, New York, United States

Overview

Stephanie Coon is the SVP of Strategy at Vital Farms, with a background in leading strategy and execution at major CPG brands like KIND. She is an alumna of the University of Oxford, where she earned her MSc, and brings a strong focus on strategic development and project management to her role.

Stephanie is deeply passionate about fostering a people-first and values-driven corporate culture. She believes that a companys people are its most critical strategic asset and is proud to work for organizations that demonstrate strong ethical principles.

She uniquely combined her expertise by serving as SVP of People & Strategy, directly linking human resources to core business objectives.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Ethical Business
Publicly expresses pride in being part of an "ethical company that walks the walk, " indicating a strong personal and professional value.
People-First Culture
Championed a combined "People & Strategy" role, stating her belief that "people are our strategy" and highlighting a values-driven culture.
Strategy Execution
Her career progression and former roles at KIND, such as Sr. Director of PMO & Strategy Execution, show a focus on implementing strategic plans effectively.

Media Appearances

Stephanie has no verified media appearances

Work History

10-2024
SVP, Strategy at Vital Farms
1-2022 - 10-2024
SVP, People & Strategy at Vital Farms
8-2021 - 10-2024
SVP, Strategy at Vital Farms
1-2019 - 6-2021
Senior Vice President, Strategy & Execution at KIND
10-2016 - 1-2019
VP of Strategic Development at KIND

Education

2003 - 2004
MSc from University of Oxford
1999 - 2003
BA/MA from University at Albany

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Strategy at Vital Farms
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Insights For Selling To Stephanie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephanie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Stephanie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Stephanie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Stephanie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Stephanie

Personality Compatibility


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