Tammy Sims Coan

Trailblazer
DISC Type : DI

VP, Customer & Growth Marketing at CyberArk

San Jose, California, United States

Overview

Tammy Sims Coan is a B2B tech marketing leader specializing in GTM strategy and full-lifecycle growth for cybersecurity and SaaS companies. She has an MBA from Santa Clara University and is described by colleagues as analytical, strategic, and efficient. Her career highlights include driving ARR growth from $5M to $75M at Aviatrix.

Originally from the Bay Area, Tammy is a lifelong San Francisco 49ers football fan. She is passionate about attending live events, both professional, like the CyberArk Impact World Tour, and likely personal, given her enthusiasm for engaging experiences. She has also taken a course in Real Estate Principles.

She was instrumental in building the demand generation engine for Citus Data, a PostgreSQL extension company that was later acquired by Microsoft.

Personality Overview

Values Relationships

Assertive

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

GTM Strategy
Her core expertise involves implementing modern, account-based GTM practices to drive revenue and scale B2B tech companies through significant growth phases.
Cybersecurity Marketing
As a marketing executive at both CyberArk and its subsidiary Venafi, she is deeply involved in marketing strategies for the identity security sector.
Full-Funnel Analytics
At a prior role, she introduced a multi-touch attribution model to measure program performance, scale successful channels, and inform content strategy.

Media Appearances

Tammy has no verified media appearances

Work History

10-2024
VP, Customer & Growth Marketing at CyberArk
12-2022 - 10-2024
VP, Demand Generation & Growth Marketing at Venafi, a CyberArk Company
8-2021 - 11-2022
Vice President, Demand & Growth Marketing at Aviatrix
12-2018 - 7-2021
Sr. Director, Demand Marketing at Aviatrix
7-2018 - 12-2018
Sr. Director, Demand Generation at Citus Data

Education

MBA from Santa Clara University Leavey School of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Jose, California, United States Job Level : Senior Designation : VP, Customer & Growth Marketing at CyberArk
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Insights For Selling To Tammy

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tammy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tammy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tammy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tammy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tammy

Personality Compatibility


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