Tammy Sims Coan in

Tammy Sims Coan

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VP, Customer & Growth Marketing at CyberArk
📍 San Jose, California, United States

Tammy Sims Coan is a B2B tech marketing leader specializing in GTM strategy and full-lifecycle growth for cybersecurity and SaaS companies. She has an MBA from Santa Clara University and is described by colleagues as analytical, strategic, and efficient. Her career highlights include driving ARR growth from $5M to $75M at Aviatrix.

Originally from the Bay Area, Tammy is a lifelong San Francisco 49ers football fan. She is passionate about attending live events, both professional, like the CyberArk Impact World Tour, and likely personal, given her enthusiasm for engaging experiences. She has also taken a course in Real Estate Principles.

She was instrumental in building the demand generation engine for Citus Data, a PostgreSQL extension company that was later acquired by Microsoft.

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Experience
9 Years
Current Role
VP, Customer & Growth Marketing
Job Level
Senior
Location
San Jose, California, United States
Personality Overview

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Priorities

Topics Tammy cares about

GTM Strategy
Her core expertise involves implementing modern, account-based GTM practices to drive revenue and scale B2B tech companies through significant growth phases.
Cybersecurity Marketing
As a marketing executive at both CyberArk and its subsidiary Venafi, she is deeply involved in marketing strategies for the identity security sector.
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Career

Work history

10-2024
VP, Customer & Growth Marketing
CyberArk
12-2022 - 10-2024
VP, Demand Generation & Growth Marketing
Venafi, a CyberArk Company
8-2021 - 11-2022
Vice President, Demand & Growth Marketing
Aviatrix
12-2018 - 7-2021
Sr. Director, Demand Marketing
Aviatrix
7-2018 - 12-2018
Sr. Director, Demand Generation
Citus Data
In the press

Media appearances

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Education
MBA
Santa Clara University Leavey School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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