Taylor Cowdrey

Energizer
DISC Type : I

Marketing Leader at Open to Work

Greater Chicago Area, United States

Overview

Taylor is an accomplished marketing leader with extensive experience in the asset management industry, having held Vice President roles at Northern Trust. She specializes in creating integrated, multi-channel marketing campaigns, go-to-market strategies, and sales enablement programs. She holds a Bachelor of Business Administration from Northwood University and Series 63 & 65 certifications.

She is a recipient of both the Gramercy Institutes Experiential Marketing Award and a MarCom Trade Show Exhibit Gold Award.

Personality Overview

Enthusiastic

Imaginative

Believer

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Experiential Marketing
She has led award-winning experiential marketing programs and highlights this as a key method for elevating brands and engaging audiences.
Go-to-Market Strategy
Her expertise involves leading go-to-market strategies for financial product lines, ensuring cross-functional alignment and driving firm-wide objectives.
Strategic Partnerships
She is passionate about cultivating high-impact, relationship-driven partnerships with top-tier firms to support sales growth and activate campaigns.

Media Appearances

Taylor has no verified media appearances

Work History

5-2025
Marketing Leader at Open to Work
10-2023 - 4-2025
Vice President, Institutional Channel Marketing at Northern Trust Asset Management
4-2020 - 10-2023
Vice President, National Accounts Marketing Manager, Intermediary Channel Marketing at Northern Trust Asset Management
5-2018 - 3-2020
Assistant Vice President, Retail Client Marketing Senior Specialist at Nuveen
2-2017 - 5-2018
Assistant Vice President, Channel Marketing Manager, Structured Products at Nuveen

Education

Bachelor of Business Administration - BBA from Northwood University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Marketing Leader at Open to Work
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Insights For Selling To Taylor

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taylor is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Taylor

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Taylor move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Taylor take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Taylor

Personality Compatibility


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