Tom Renphrey

Pioneer
DISC Type : IDS

General Manager DC & Transport Operations at AS Watson

United Kingdom

Overview

Tom is a senior logistics leader specializing in operational excellence for multi-site warehousing, distribution, and transport. He has a proven history of driving business transformation for major retailers like AS Watson and Carpetright, managing budgets up to £65M. People often describe him as commercially astute, supportive, and a strong, down-to-earth leader.

Outside of his direct professional responsibilities, Tom shows an interest in the broader UK retail landscape and stays informed on current events, following major players like John Lewis & Partners and news from the BBC.

He has successfully maintained a strong working partnership with a single supplier across multiple different companies for over 20 years.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Retail Fulfilment
His career is dedicated to logistics for major retailers, managing both store fulfilment and direct-to-consumer (DTC) home delivery operations.
Supply Chain Transformation
He has a proven record of driving strategic change, restructuring distribution networks, and successfully integrating group companies to support business growth.
Operational Excellence
A specialist in driving outstanding performance and KPIs within complex, multi-site warehousing and transport operations through effective leadership.

Media Appearances

Tom has no verified media appearances

Work History

9-2025
General Manager DC & Transport Operations at AS Watson
9-2024 - 6-2025
GM Transport (Primark Store Fulfilment) at Wincanton
3-2023 - 9-2024
Interim Director at Hyburn Logistics
5-2016 - 3-2023
Director Of Logistics at Carpetright
11-2010 - 4-2016
General Manager at Home Retail Group PLC

Education

Education details unavailable from Durrants School

More Information

Social Presence :

Prographics :

Exp : 31 Location : United Kingdom Job Level : Senior Designation : General Manager DC & Transport Operations at AS Watson
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tom

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are generally fast movers and can take quick decisions
  • Can Tom take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tom

Personality Compatibility


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