Toni Adams in

Toni Adams

Enigma · DISC type DIc
SVP Strategic Alliances & Business Development at Starburst
📍 San Francisco Bay Area, United States

Toni Adams is a global partnerships executive with over 15 years of experience building partner ecosystems for data, AI, and analytics companies. He has a track record of driving significant revenue growth through alliances at firms like Starburst, ThoughtSpot, and VMware. Colleagues describe him as an inspiring, visionary, and partner-oriented leader who flawlessly combines strategy with execution.

He has a strong interest in how data drives success in high-performance environments, such as Formula 1 racing. His professional interests include major consulting firms like Accenture and Deloitte, reflecting his focus on building impactful GSI partnerships.

He has been recognized multiple times by CRN as a "Channel Chief" for his leadership in developing successful partner strategies.

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Experience
14 Years
Current Role
SVP Strategic Alliances & Business Development
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Toni shows up

Fast Follower
Friendly Yet Blunt
Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince.

Priorities

Topics Toni cares about

Partner Ecosystems
His entire career is focused on architecting global partner ecosystems with GSIs, RSIs, and hyperscalers, turning them into predictable growth engines.
Data & AI Interoperability
Highlights Starburst's role in the Open Semantic Interchange (OSI) and focuses on secure, governed data access for GenAI solutions.
+4 more topics Login to view topics
Career

Work history

3-2025
SVP Strategic Alliances & Business Development
Starburst
3-2021
SVP Partners and Alliances Sales & BD
Starburst
10-2018 - 3-2021
SVP Global Partner and Alliances & APJ Sales
ThoughtSpot
12-2017 - 10-2018
Vice President Global Partner and Alliances Sales
Medallia
11-2015 - 12-2017
SVP Global Partner and Alliances Sales
Qlik
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
ND
Cape Peninsula University of Technology
Master CNE
Novell
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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