Víctor Martínez in

Víctor Martínez

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Director of Strategic Initiatives at King
📍 United Kingdom

Víctor Martínez is the Director of Strategic Initiatives at King, where he focuses on scaling growth opportunities and launching new ventures. A former TMT strategy consultant, he has deep expertise in corporate strategy, business development, and finance within the gaming and digital entertainment sectors. He attended The Wharton School for an undergraduate exchange.

He has a background in competitive academic debate, which sharpens his strategic communication skills. He actively networks within the gaming industry, attending events like Nordic Game to foster new business development opportunities and connect with peers.

Unique fact: He is a winner of the 10th UPF Debating Society competition, an internal academic debate league.

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Experience
10 Years
Current Role
Director of Strategic Initiatives
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Víctor cares about

Launching New Ventures
His role focuses on scaling growth bets at King. He was recently involved in the launch of a new title, "Candy Crush Solitaire".
Franchise Commercialization
He recently drove the launch of the Candy Crush merchandise store, a key part of the strategy to bring commercial innovation to the franchise.
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Career

Work history

9-2025
Director of Strategic Initiatives
King
1-2023 - 8-2025
Associate Director of Strategic Initiatives
King
1-2022 - 1-2023
Head of Corporate Strategy (interim)
King
1-2021 - 1-2022
Corporate Strategy Manager
King
1-2020 - 1-2021
Senior Consultant
Delta Partners
In the press

Media appearances

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Education
2013 - 2013
Undergraduate exchange
The Wharton School
2015 - 2015
Undergraduate exchange
National Taiwan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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