Víctor Martínez

Evaluator
DISC Type : DSC

Director of Strategic Initiatives at King

United Kingdom

Overview

Víctor Martínez is the Director of Strategic Initiatives at King, where he focuses on scaling growth opportunities and launching new ventures. A former TMT strategy consultant, he has deep expertise in corporate strategy, business development, and finance within the gaming and digital entertainment sectors. He attended The Wharton School for an undergraduate exchange.

He has a background in competitive academic debate, which sharpens his strategic communication skills. He actively networks within the gaming industry, attending events like Nordic Game to foster new business development opportunities and connect with peers.

Unique fact: He is a winner of the 10th UPF Debating Society competition, an internal academic debate league.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Launching New Ventures
His role focuses on scaling growth bets at King. He was recently involved in the launch of a new title, "Candy Crush Solitaire".
Franchise Commercialization
He recently drove the launch of the Candy Crush merchandise store, a key part of the strategy to bring commercial innovation to the franchise.
Gaming Business Development
He actively seeks corporate development opportunities and attends industry events like Nordic Game 2024 to connect with new and familiar faces.

Media Appearances

Víctor has no verified media appearances

Work History

9-2025
Director of Strategic Initiatives at King
1-2023 - 8-2025
Associate Director of Strategic Initiatives at King
1-2022 - 1-2023
Head of Corporate Strategy (interim) at King
1-2021 - 1-2022
Corporate Strategy Manager at King
1-2020 - 1-2021
Senior Consultant at Delta Partners

Education

2013 - 2013
Undergraduate exchange from The Wharton School
2015 - 2015
Undergraduate exchange from National Taiwan University

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Director of Strategic Initiatives at King
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Insights For Selling To Víctor

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Víctor is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Víctor

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Víctor move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Víctor take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Víctor

Personality Compatibility


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