Valentina Villa

Questioner
DISC Type : c

Marketing Director at Octopus Energy

Milan, Lombardy, Italy

Overview

Valentina is the Marketing Director for Octopus Energy Italy, a hands-on B2C marketing professional with over 10 years of experience. She drives rapid customer acquisition through transparent communication and high-impact performance marketing. People who have worked with her describe her as efficient, detail-oriented, and a creative problem-solver.

Valentina has a strong creative foundation, with early career experience in video production, shooting, and editing for advertising. Recommendations highlight her diverse skills in photography and graphics, suggesting a continued passion for visual storytelling and creative media outside of her strategic marketing role.

Her team recently won an Evolution Horizon Award for their clear, honest, and unconventional communication and web presence.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Transparent Communication
She champions a communication strategy that is clear, honest, and without frills, believing it's the key to building trust and making a difference in the energy sector.
Customer Engagement
Passionate about listening to, involving, and surprising customers. She recently participated in a panel discussion specifically focused on customer engagement and building loyalty.
In-House Marketing
Proudly leads an in-house team to create and execute integrated campaigns across various media, believing it allows for more authentic and agile brand storytelling.

Media Appearances

Valentina has no verified media appearances

Work History

5-2022
Marketing Director at Octopus Energy
1-2017 - 5-2022
Account Director | Influencer Marketing & Content Marketing at BloggerItalia
3-2014 - 12-2016
Account manager | Influencer Marketing at BloggerItalia
8-2012 - 4-2013
Media Management - Broadcasting at Sky Italia
1-2010 - 8-2012
video production - shooting and editing at Gruppo Todeschini

Education

2001 - 2006
Laurea from Università degli Studi di Milano

More Information

Social Presence :

Prographics :

Exp : 15 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Marketing Director at Octopus Energy
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Insights For Selling To Valentina

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Valentina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Valentina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Valentina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Valentina

Personality Compatibility


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