Vandana V

Questioner
DISC Type : c

Head- Global PR at Tredence Inc.

Greater Delhi Area, India

Overview

Vandana is a senior communications leader with over 15 years of experience, currently serving as the Head of Global PR at Tredence Inc. A journalist turned corporate storyteller who studied at the Indian Institute of Mass Communication, she is proficient in shaping narratives and strategic media outreach within the tech and startup ecosystem.

She has a keen interest in the intersection of technology and society, often reflecting on topics like the future of work and the impact of AI. Her analysis of marketing campaigns, such as those by the Singapore Tourism Board, suggests a deep appreciation for effective brand storytelling and its evolution.

She has deep experience working on both sides of the media spectrum, from writing long-form analytical articles as a journalist to leading global corporate communications.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Enterprise
Engages with the nuances of enterprise AI applications beyond foundation models, believing AI Agents will create significant impact.
Future of Work
Personally reflects on the "AI is coming for our jobs" narrative and is interested in thoughtful perspectives on the topic.
Global PR Strategy
As Head of Global PR, she is focused on securing international media coverage and promoting innovations in markets like the UAE and Saudi Arabia.

Media Appearances

Vandana has no verified media appearances

Work History

11-2025
Head- Global PR at Tredence Inc.
9-2022
Content & Communications at Gupshup
3-2021 - 9-2022
Content and Communications at OkCredit
9-2018 - 7-2020
Journalist at The Ken
7-2010 - 8-2018
Journalist at The Week Magazine

Education

8-2022 - 3-2023
Advanced Certificate in Digital Marketing & Communication from MICA | The School of Ideas
Journalism from Indian Institute of Mass Communication

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Delhi Area, India Job Level : N/A Designation : Head- Global PR at Tredence Inc.
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Insights For Selling To Vandana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vandana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Vandana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vandana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Vandana take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Vandana

Personality Compatibility


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