Vicci Randle

Examiner
DISC Type : sc

Head of Segmentation & Audiences at Tesco

London Area, United Kingdom

Overview

Vicci has no verified overview

Personality Overview

Overcautious

Unexpressive

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Vicci has no verified topics they care about

Media Appearances

Vicci has no verified media appearances

Work History

1-2025
Head of Segmentation & Audiences at Tesco
10-2023 - 12-2024
Group Insight and Foresight Director (Interim) at Tesco
12-2022 - 10-2023
Head of Insight: Product; Own Brand; Insight Monetisation at Tesco
10-2018 - 11-2020
Consumer Planning & Insight Lead, Retail Own Brand, Gift & Brand Partnerships at Walgreens Boots Alliance
4-2016 - 10-2018
Consumer Planning & Insight Lead, Innovation & Bus Dev, Global Brands at Walgreens Boots Alliance

Education

Mini MBA from MiniMBA
Bachelor of Science (BSc from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 19 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Segmentation & Audiences at Tesco
URL has been copied!

Insights For Selling To Vicci

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vicci is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Vicci

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Vicci move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Vicci take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Vicci

Personality Compatibility


Other Tesco Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.