Vishak Kumar

Examiner
DISC Type : cs

Chief Executive Officer at Aditya Birla Lifestyle Brands Limited

Bengaluru, Karnataka, India

Overview

Vishak Kumar is a veteran leader at Aditya Birla Group, currently serving as CEO of Lifestyle Brands. He joined as a management trainee in 1995 and has since led major brands like Louis Philippe and Peter England. An alumnus of BIT Mesra and IIM Bangalore, he focuses on brand growth and operational efficiency.

Outside of his corporate role, Vishak is a keen sportsperson who enjoys playing squash, badminton, and tennis. His leadership style is deeply influenced by a "servant leadership" philosophy, where he focuses on empowering his teams and building meaningful relationships to help them succeed. He also values staying physically and mentally fit.

He has received multiple internal accolades at Aditya Birla Group, including the "Leader of Leaders" award in 2022 and the prestigious Aditya Birla Fellow title in 2015.

Personality Overview

Status Quo Seeker

Late Adopter

Overcautious

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Servant Leadership
Believes a leader's job is to serve their team and make them successful, drawing inspiration from Japanese management styles like Toyota's.
Digital Retail
Focuses on a "phygital" approach and using AI for personalization to engage digitally savvy consumers with short attention spans.
Customer Centricity
Emphasizes creating delightful experiences and building customer intimacy as a key strategy to win in a world of constant distractions.

Media Appearances

Vishak Kumar Appointed CEO of Aditya Birla Lifestyle Brands Limited. Featured in HR Today

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Vishak Kumar Appointed CEO of Aditya Birla Lifestyle Brands Limited. Featured in Cxolanes

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Work History

5-2025
Chief Executive Officer at Aditya Birla Lifestyle Brands Limited
11-2016
Chief Executive Officer at Aditya Birla Fashion and Retail Ltd.
1-2012 - 10-2016
Chief Executive Officer at Aditya Birla Retail Limited

Education

1989 - 1993
Bachelor of Engineering - BE from Birla Institute of Technology, Mesra
Master of Business Administration - MBA from Indian Institute of Management Bangalore

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Executive Officer at Aditya Birla Lifestyle Brands Limited
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Insights For Selling To Vishak

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vishak is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Vishak

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Vishak move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Vishak take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Vishak

Personality Compatibility


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