Walter Zifferer

Activist
DISC Type : Cd

Central Services Marketing & Communication | Global Segment Inpatient and Social Care at CompuGroup Medical SE & Co. KGaA

Linz, Upper Austria, Austria

Overview

Walter Zifferer is a marketing and communications executive with 20 years of experience in IT and digital health, currently leading global marketing for Inpatient and Social Care at CompuGroup Medical. Colleagues describe him as a visionary and charismatic leader, skilled in strategic marketing and brand development, with a degree from Johannes Kepler Universität Linz.

He is the overall project lead for "INTEGRI", the Austrian Prize for Integrated Care, an initiative he has been driving since its inception to foster a more connected healthcare system.

Personality Overview

Logical And Quick

Observative

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Integrated Healthcare
As the project lead for the "INTEGRI" award, he is a key advocate for breaking down silos and promoting cross-sector collaboration in the Austrian healthcare system.
AI in Healthcare
He has recently authored multiple articles on AI-supported process optimization in hospitals, covering clinical processes, patient care, and hospital management.
Digital Patient Portals
Advocates for the use of patient portals in rehabilitation facilities to improve communication between specialists and patients and to reduce administrative overhead.

Media Appearances

Walter has no verified media appearances

Work History

9-2014
Central Services Marketing & Communication | Global Segment Inpatient and Social Care at CompuGroup Medical SE & Co. KGaA
2-2011 - 9-2014
Head Of Marketing CEE (CompuGroup Medical CEE) at CompuGroup Medical Österreich
5-2007 - 1-2011
Head Of Marketing Industry CEE at Atos
1-1998 - 1-2011
Leitung Marketing & Communication at unit-IT Dienstleistungs GmbH & Co KG

Education

1991 - 1998
1998 from Johannes Kepler Universität Linz
1984 - 1989
Ingenieur from Linzer Technikum

More Information

Social Presence :

Prographics :

Exp : 28 Location : Linz, Upper Austria, Austria Job Level : N/A Designation : Central Services Marketing & Communication | Global Segment Inpatient and Social Care at CompuGroup Medical SE & Co. KGaA
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Insights For Selling To Walter

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Walter is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Walter

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Walter move?

  • Their decision making speed is somewhere in the middle.
  • Can Walter take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Walter

Personality Compatibility


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