William Spearing

Critic
DISC Type : C

Director of Marketing STA and TIDES at WuXi AppTec

Greater Cambridge Area, United Kingdom

Overview

William Spearing serves as the Director of Marketing for STA and TIDES at WuXi AppTec, drawing on extensive experience from previous marketing roles at Charles River Laboratories. He holds a BSc from Northumbria University and a Professional Diploma in Marketing, specializing in strategies for the pharmaceutical and biotechnology sectors.

He is focused on educating biotech leaders on how to efficiently move a molecule from discovery to IND by optimizing team execution, decision-making, and strategic partnerships.

Personality Overview

ROI Driven

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Drug Development Lifecycle
He is focused on the entire process of moving a molecule from discovery to IND submission, emphasizing the importance of effective execution and partnerships.
Integrated CMC & DMPK
He organizes and promotes seminars focused on solving complexity in drug development by integrating services like early API synthesis, DMPK, and formulation.
Biotech Marketing
His role centers on developing and executing marketing strategies for complex contract research, development, and manufacturing organization (CRDMO) services for biotech leaders.

Media Appearances

William has no verified media appearances

Work History

1-2025
Director of Marketing STA and TIDES at WuXi AppTec
9-2021 - 1-2025
Marketing Director, Discovery at Charles River Laboratories
7-2019 - 9-2021
Associate Marketing Director, Discovery at Charles River Laboratories
12-2015 - 7-2019
Senior Marketing Manager, COU at WuXi AppTec
4-2014 - 12-2015
Senior Global Marketing Manager, Discovery Services at Charles River Laboratories

Education

2006 - 2008
Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing
1996 - 2000
BSc (Hons) from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Director of Marketing STA and TIDES at WuXi AppTec
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from William

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can William take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And William

Personality Compatibility


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