Zoe Eungblut

Commander
DISC Type : D

Marketing & Digital Director at Cancer Research UK (CRUK)

London, England, United Kingdom

Overview

Zoe Eungblut is a global brand and digital marketing leader with experience at Cancer Research UK, Unilever, and BSkyB. She specializes in digital transformation, leveraging martech and Generative AI to drive growth for iconic brands like Dove. She holds a professional certificate in AI Governance and is described by colleagues as a "digital marketing star" and a great business leader.

Outside of her core marketing roles, Zoe has a strong focus on purpose-driven initiatives. She has championed projects like the Dove Self-Esteem Project, which aims to build body confidence in young girls, demonstrating a commitment to creating positive social impact through brand work.

She has won multiple Cannes Lions awards for her innovative brand and digital craft.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not always relationship oriented.  They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.

Topics They Care About

Generative AI in Beauty
Led the development of AI-powered diagnostic tools and a Generative AI production model at Unilever to create personalized customer experiences for brands like Dove.
Digital Transformation
Leads marketing and digital transformation programs at Cancer Research UK, focusing on leveraging data and martech like Salesforce and Adobe for customer acquisition and retention.
Purpose-Driven Brands
Passionate about building brands with a mission, such as Dove's Self-Esteem Project which has reached over 114 million young people to build body confidence.

Media Appearances

Zoe has no verified media appearances

Work History

4-2025
Marketing & Digital Director at Cancer Research UK (CRUK)
9-2022 - 2-2025
Global Digital Strategy Director, Beauty & Wellbeing at Unilever
4-2020 - 11-2022
Global Digital Director, Dove at Unilever
4-2018 - 4-2020
Global Digital Director, Beauty and Personal Care at Unilever
10-2016 - 4-2018
Global Senior Digital Lead, Ice Cream at Unilever

Education

2025 - 2025
AI Governance Professional certificate from International Association of Privacy Professionals
2008 - 2008
Chartered Institute of Marketing Professional Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing & Digital Director at Cancer Research UK (CRUK)
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Zoe

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Zoe take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Zoe

Personality Compatibility


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