Alap Ghosh

Pioneer
DISC Type : DIS

Chief Executive Officer, India at Assembly Global

Mumbai, Maharashtra, India

Overview

Alap Ghosh is the CEO, India at Assembly Global, bringing 25 years of experience in scaling high-growth digital businesses at firms like Google and Jellyfish. He earned his SYBSc from the University of Mumbai and is known for his expertise in digital-first strategy, marketing technology, and data partnerships. Colleagues describe him as a "charismatic speaker" and "generous advisor. "

Beyond his executive career, Alap is passionate about education. He serves as a visiting professor at the prestigious Indian Institute of Management Bangalore, where he lectures on digital marketing and emerging technologies. He is also a qualified trainer, dedicated to mentoring the next generation of digital strategists and business leaders.

He appeared on the "Behind The Feature" podcast to share his expert insights on the purpose and process of product visioning.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Marketing Technology
His career at Google and Jellyfish has centered on martech, and he has a deep focus on data, technology partnerships, and programmatic platforms.
Product Visioning
He was a featured guest on the "Behind The Feature" podcast, where he conducted a vibrant discussion specifically on the process and purpose of product visioning.
Digital Transformation
A core theme of his career, his role at Google involved consulting top clients on digital marketing growth and the transformation of their technology organizations.

Media Appearances

Alap Ghosh Becomes the CEO for India at Assembly Global. Featured in Corptrendz

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Work History

8-2025
Chief Executive Officer, India at Assembly Global
5-2021 - 8-2024
Head - Data and Technology Partnerships at Google
1-2019 - 5-2021
Managing Director - India at Jellyfish
6-2016 - 5-2021
Visiting Professor at Indian Institute of Management Bangalore
11-2015 - 12-2018
Partner at Syntropic Systems

Education

1996 - 2000
SYBSc from University of Mumbai
1981 - 1994
Education details unavailable from Jamnabai Narsee School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Executive Officer, India at Assembly Global
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Insights For Selling To Alap

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alap is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Alap

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Alap move?

  • They are generally fast movers and can take quick decisions
  • Can Alap take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Alap

Personality Compatibility


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