Andrea Hofelich

Questioner
DISC Type : c

Director, External Communications at Alexion, AstraZeneca Rare Disease

McLean, Virginia, United States

Overview

Andrea has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Andrea has no verified topics they care about

Media Appearances

Andrea has no verified media appearances

Work History

7-2022
Director, External Communications at Alexion, AstraZeneca Rare Disease
12-2008 - 6-2022
Vice President of Communications at National Pharmaceutical Council
9-2004 - 10-2008
Director of Media Relations at Association for Accessible Medicines (then known as Generic Pharmaceutical Association, GPhA)
5-2003 - 8-2004
Communications Director at U.S. Senate Governmental Affairs Committee (now Homeland Security and Governmental Affairs)
1-1998 - 5-2003
Director, Web Content at U.S. Chamber of Commerce

Education

1998 - 2001
MBA from University of Maryland - Robert H. Smith School of Business
1990 - 1994
B.A. from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 27 Location : McLean, Virginia, United States Job Level : Mid-senior Designation : Director, External Communications at Alexion, AstraZeneca Rare Disease
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Insights For Selling To Andrea

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrea is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Andrea

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Andrea move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Andrea take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Andrea

Personality Compatibility


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