Anna Morrison

Inspirer
DISC Type : id

Programme Director; LGR and Devolution for Hertfordshire (interim) at Hertfordshire County Council

Hitchin, England, United Kingdom

Overview

Anna Morrison is a high-calibre transformation leader with extensive experience in both the public and private sectors. She currently directs complex, multi-authority devolution programs for Hertfordshire County Council. She has a proven background as a CIO and in leading large-scale organizational and technological change. People who have worked with her describe her as clear, pragmatic, and delivery-focused.

She has a passion for leveraging technology to improve residents lives. Her teams work on a home-grown assistive technology solution earned them a prestigious Local Government Chronicle (LGC) award for Innovation.

Personality Overview

Achievment Oriented

Fast Adopter

Decisive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

GovTech Transformation
Leads strategic transformation and devolution for Hertfordshire County Council, focusing on creating efficient, modern governance and operating models for public services.
Assistive Technology
Championed an award-winning assistive technology solution designed to help residents maintain independence at home, demonstrating a commitment to impactful, human-centered innovation.
Agile Leadership
Transformed an IT department at LV= into an Agile DevOps center of excellence, showcasing her ability to implement modern methodologies for efficiency and structure.

Media Appearances

Anna has no verified media appearances

Work History

3-2026
Programme Director; LGR and Devolution for Hertfordshire (interim) at Hertfordshire County Council
3-2018
Director of Business Support, Customer and Technology (CIO) at Hertfordshire County Council
6-2017 - 3-2018
Head of IT Systems at LV=
12-2015 - 6-2017
Head of Technology Strategy & Delivery, Retirement Solutions & Heritage at LV=
11-2014 - 12-2015
Programme Manager and Portfolio Lead at LV=

Education

Anna has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Hitchin, England, United Kingdom Job Level : Mid-senior Designation : Programme Director; LGR and Devolution for Hertfordshire (interim) at Hertfordshire County Council
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Anna

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Anna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Anna

Personality Compatibility


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